Come On In!

Appointments are not necessary at Wildside Exotic. Stop in from 11am-7pm any day except Sundays and Wednesdays.
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Piercing Aftercare

Typically, new piercings should be cleaned twice daily our very own aftercare solution infused with sea salt as well as an antibacterial soap.

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Noreen Henning

With more than 15 years experience in piercing, Noreen took over the family business, Wildside Exotic Piercing in 2014. Learning from the best, her step-father and founder Kenneth Ward, Noreen is highly knowledgeable and passionate about her craft. The Rochester native is easily accessible as she is always in the store and happy to consult with anyone about their piercing interests. Stop in and visit Noreen!

Kenneth Ward

Rochester native Kenneth Ward founded Wildside Exotic Piercing in 1984. Being of Apache Native American decent, Ward created the healing oil, Nature’s Remedy from all natural essential oils to stimulate natural healing. Although now retired, you can still catch Kenneth at Wildside from time to time doing what he loves always with a smile.

Conch: The Headache Piercing


There are two types of conch piercings: inner and outer. The inner conch piercing is located at the center of the ear, in the cup-shaped area adjacent to the ear canal. An outer conch piercing is positioned in the flat portion of the ear between the rim/edge (helix) and the ridge that defines the antihelix. Both piercings are performed and cared for similar to other ear cartilage piercings.

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By targeting a specific pressure point and replicating the principle of acupuncture, conch piercings can:

  • Help alleviate migraines
  • Effectively aid in muscle relaxation
  • Help combat chronic pain